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STEPS creative studio. Art, design, animation & ideas

Brand Film
Australian Open Ident

Promotional Video

Australian Open Ident

Creative Director / Motion Designer: Sept Putra Motion Designer,Compositor and Editor: Jason James

Client: Tennis Australia

Animation Type: 2D/3D, Animation, Motion Graphics

In collaboration with Tennis Australia, STEPS undertook the task of transforming the new rebrand into an animated graphic package. This encompassed creating idents, openers, stings, and LED animations for all three stadiums. The Australian Open, known as one of the major tennis grand slams worldwide, prompted a shift in visual language towards a sports entertainment-oriented approach, departing from conventional sports aesthetics.

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