AUSTRALIAN OPEN IDENT

Client:Tennis Australia

Motion Designer,Compositor and Editor:Jason James

Creative Director: Sept Putra

STEPS worked directly with Tennis Australia to translate this new rebrand into a moving graphic package, including idents, opener, stings and LED animations for all three stadiums. The Australian Open is one of four annual tennis grand slams held globally. The  new visual language was a move away from common sports to one that was more sports entertainment focused.