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STEPS creative studio. Art, design, animation & ideas

Brand Film
How To Enjoy The NBA

 


TV Commercial

NBA - ‘How To Enjoy The NBA’

Producer: Ruifang Hua

Lead designer: Andrew Archer

Animator and editor: Jason James

Assistant Artist: Janelle Barone

Sound Production: Michael O'Connell

Animation Type: 2D/3D, Animation, Motion Graphics

STEPS had the pleasure of animating and editing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Designs and creative direction by the mighty Andrew Archer.

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