HOW TO ENJOY THE NBA
Client: NBA
Producer: Ruifang Hua
Animator and editor: Jason James
Assistant Artist: Janelle Barone
Sound Production: Michael O'Connell
STEPS had the pleasure of animating and editing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Designs and creative direction by the mighty Andrew Archer.
