HOW TO ENJOY THE NBA

 

Client: NBA 

Producer: Ruifang Hua

Lead designer : Andrew Archer

Animator and editor: Jason James

Assistant Artist: Janelle Barone

Sound Production: Michael O'Connell

STEPS had the pleasure of animating and editing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Designs and creative direction by the mighty Andrew Archer.

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