top of page

STEPS creative studio. Art, design, animation & ideas

Brand Film
How To Enjoy The NBA


TV Commercial

NBA - ‘How To Enjoy The NBA’

Producer: Ruifang Hua

Lead designer: Andrew Archer

Animator and editor: Jason James

Assistant Artist: Janelle Barone

Sound Production: Michael O'Connell

Animation Type: 2D/3D, Animation, Motion Graphics

STEPS had the pleasure of animating and editing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Designs and creative direction by the mighty Andrew Archer.

Start an Animation Project

Click below to submit your project details and a senior producer will get back to you within one business day.

bottom of page